G2G is short for ‘good to great’. The company name was inspired by the book by Jim Collins in which he identifies, through extensive research, the features that distinguished the merely good companies from the truly great. The book is mainly about the business sector, but much of it has resonance for education. G2G education aspires to being a great company and to help educational organisations do the same.
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their main problem.”
Disclaimer: G2G Education does not use Jim Collins’ materials or claim to be associated in any way with ‘Good to Great’.
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